Marketing Venues

Printed Materials

The Naples Lifestyles and Homes Luxury Residential Real Estate Group works with Pinkgrapefruit Design to create exclusive marketing materials for all of our luxury and estate properties. Using a design company helps maintain the integrity of the Naples Lifestyles and Homes Luxury Residential Real Estate Group brand, and ensures that your luxury property marketing materials are bold and beautiful and represent your property with the importance and sophistication you deserve and expect. Using a professional company for design ensures that all Naples Lifestyles and Homes Luxury Residential Real Estate Associates can provide the ultimate in marketing materials to attract buyers and sell your home.

These beautiful pieces will be strategically mailed to targeted buyer groups, emailed, displayed in homes, and placed as banner ads on other sites.

Research shows that direct marketing is the single most effective way of generating new customers and keeping in touch with an extensive database of prospects who may be interested in purchasing your home.

World Wide Exposure

Success in marketing our most distinctive properties has been recognized and enhanced through our prestigious affiliations with a select network of world-class industry leaders. The increased exposure received from partnering with these companies has helped to establish Naples Lifestyles and Homes Luxury Residential Real Estate Group Group as a luxury leader. LEADING REAL ESTATE COMPANIES OF THE WORLD - LUXURY PORTFOLIO – allows us to expose your property to over 3 million estate connoisseurs. Your property is displayed on the web site and in the magazine. This network is seen all over the world.

Publicity

To ensure that buyers will think of Naples Lifestyles and Homes Luxury Residential Real Estate Group as the premier source of real estate expertise, we continually inform our media contacts of our company's accomplishments, events, new services, and unique properties. Feature articles and news stories can be previewed by accessing the Press Section of napleslifestylesandhomes.com.

World Class Support

The Luxury Concierge provides coverage for the Customer Care Center 7 days a week 24 hours a day, and on holidays - to schedule the showing appointments for all listings, answer questions, schedule services, or assist guests. The Concierge's goals are to maximize the efficiency of our sales associates, so they may concentrate on showing your property to its fullest advantage, and to provide a personal showing coordinator for our sellers during the marketing stage.

A house is like a person. First you notice the overall size and scale. Then the exterior and, finally, the personality therein. - architect Peter Marino.

Making a Lasting Impression

The importance of preparing your property, inside and out, to create a positive first impression cannot be overstated, as you will want to look at your home through the buyer's eyes. Your home's curb appeal, the landscaping and front approach, set the tone in the buyer's mind. The entire presentation must be packaged effectively to create an atmosphere that causes the buyer to visualize your property as their new home. The Luxury Concierge can assist with any request for services required to make your luxury property look like new.

Establishing the Right Value

Getting the highest selling price possible for your home begins with establishing the right marketing price. Research indicates the largest percentage of buyers will purchase a home that is priced at the fair market value. Overpricing may impact a buyer's ability to obtain a loan, as lenders also look at the fair market value of your home in addition to the sale price. Comprehensive marketing for optimum response will occur until a sale is affected. Determining the right sale price takes a clear understanding of local market conditions. These include, the special features of your home, the location, the number and quality of competing homes on the market, national economic conditions, and, how these variables may affect the sale of your home. Your associate will prepare a professional broker's opinion of value for your property. This will give you the information necessary to determine a success-oriented listing price. The outstanding efforts of your professional Realtor, in conjunction with the marketing in local, regional, and perhaps national and international media, targeted direct mail, and the distribution of descriptive brochures will attract a pool of interested buyers. As the recognized leader in the real estate market, we have developed an extensive network of clients and customers who are interested in properties like yours.

Understanding Offers and The Art of Negotiation

The primary goal of our marketing efforts is to generate an offer for the purchase of your property. Marketing is designed to generate inquiries, which allow us to personally introduce your property to qualified buyers. The most critical stage of any real estate transaction is the offer and its accompanying negotiation process. All offers will be presented to you. Time is of the essence in negotiating an offer, and your associate will work closely with you through this process.

Our associates are experts in the art of negotiation. They understand the state of the market and technical aspects of the purchase agreement. The listing agent will present the offer to you, thoroughly outlining the terms and conditions of the Offer to Purchase and Contract, and strategizing to ensure you receive the best possible price for your home.